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Events and Time Zones: A Need-to-Know Guide

Understand how Events adapt to different time zones for your stakeholders

Hosting Online Events & Webinars 

If you are hosting a webinar, virtual event or any event that is not tied to a physical location, you can create the Event exactly as you would normally.

Simply enter the Event time as you normally would using your local time zone. The system will automatically convert the Event time for attendees in different locations when they receive the invitation and when the Event is added to their calendar.

For example: If you are based in the UK and create a webinar for 2:00 PM BST:

  • Attendees in Germany will see 3:00 PM CEST.
  • Attendees in New York will see 9:00 AM EDT.
  • Attendees in Sydney will see the equivalent local time for their region.

No manual time conversion is required for virtual events.

Best Practice: Include the Event Time in the Event Overview

To avoid any potential confusion, especially for international audiences, we recommend clearly stating the event's local time within the Event Overview.

For example: Event Time: 2:00 PM BST (UK Time)

Including the local event time helps attendees quickly verify when the event is taking place and provides additional reassurance that they are viewing the correct time, regardless of their location or calendar settings.

Hosting Physical Events in Another Time Zone

If you are creating an event that takes place in a different time zone from where you are physically located, you should:

  1. Identify the local time of the event.
  2. Convert that time into your local time zone.
  3. Enter the converted time when configuring the event.

You can use tools such as Google or AI-powered assistants to help calculate the correct time difference.

For example: You are based in the UK and creating an event that takes place in Germany.

  • Event location: Germany

  • Actual event time: 10:00 AM CEST

  • UK time at that moment: 9:00 AM BST

To ensure the event displays correctly:

  1. Convert the local event time to your own time zone.

  2. Enter the equivalent time in the Event Module.

In this example:

  • The German event starts at 10:00 AM CEST.

  • You should enter 9:00 AM BST.

The system will then display:

  • 10:00 AM to attendees in Germany (or the CEST timezone).

  • The appropriate local time for attendees viewing the Event in other timezones.

Best Practice for Physical Events

For events taking place in a different time zone, we recommend clearly stating the local event time within the Event Overview.

For example: Event Time: 10:00 AM - 12:00 PM CEST (Germany Time)

Including the local event time helps avoid confusion and ensures attendees can easily verify the correct start and end times.

This is particularly helpful when:

  • The event is taking place in a different country from the organiser.
  • Attendees are joining from multiple countries.
  • Attendees may be travelling to attend the event.st event times based on the attendee's location or time zone.

New Behaviour

As of 2026, Event times are now linked to the time zone settings of the device being used when creating an Event.

The system automatically converts and displays the event time in the recipient's local time zone when Event notifications are sent and when the Event is added to their calendar.

This helps ensure attendees see the Event time relevant to their location.

How Time Zone Conversion Works

When creating an Event, the time entered is based on the time zone of your computer or device.

The system then converts that time for anyone receiving the Event invitation.