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Viewing and Exporting Email Statistics

Track opens, clicks, and unsubscribes for your Mass Emails, and export the data as a CSV

Statistics are available for any Mass Emails you send using Tractivity. These statistics include email open rates, how many recipients clicked on links in your email, and who unsubscribed from this and future emails. This article will show you how to find and export these statistics.

 

Go to the Emails module from the top navigation bar. Email Statistics can be found on any sent Mass Email. The email’s status must be Sent and the email must be under the Mass Communications tab on the Emails module. Click on the name of your email to open the View Email page. From the left-hand menu, select Email Stats.

Viewing Statistics

The Email Stats menu displays the following statistics:

  • Unique Opens: How many of your recipients opened your email.
    • It will also display the total number of opens, including when a recipient has opened the email multiple times.
  • Recipients opened (%): A percentage value of how many recipients opened your email.
  • Unopened: How many of your recipients have yet to open your email.
  • People Clicked: How many recipients have clicked on a link in your email.
  • Total Clicks: The total number of times any link in your email has been clicked.
  • Clicks Per Person: An average of how many clicks each recipient made on your email.
    • This average is based on the total number of users that clicked a link in your email at all – not the total number of recipients that opened or received your email.
  • Didn't Click: How many recipients opened your email but did not click at all.
    • A percentage of this statistic is also provided.

Below this core statistics you will find a row of tabs providing further statistics. The data in each tab can be sorted and filtered using the column headers. Click on the header of a column to sort the list by the contents of the column, either alphabetically or numerically.

Click on the filter icon on a column header to open the filter menu; here you can filter the data displayed. For example, you could filter the URL column under Links to only show links with a “.co.uk” URL.

Links

Each link included in your email will appear here. Click on the name of a link to open this link in a new tab.

For each link, you can see the link’s URL, the number of unique clicks the link received (i.e. how many recipients have clicked on this link) and the total number of clicks.

Opened emails

This tab displays every instance of your email being opened by a recipient. This includes when the same recipient has opened the emails on different occasions. For each time the email was opened, you can see the name and email address of the opening recipient; how that recipient was added to your email; the name of the Distribution List or CSV file they were included in (where applicable); and the time and date that the email was opened.

Unopened to date

Similar to the last tab, this tab includes the details of any recipients that have not yet opened your email.

Unsubscribers

Unfortunately, you may find recipients choose to unsubscribe from any further mass emails from your Tractivity system after receiving your email. Should this happen, these recipients will be listed under the Unsubscribers tab.

Exporting Statistics

You can export a CSV file of your statistics by clicking Export Statistics, from the left-hand menu. This will appear on both the “View Email” and “View Email Statistics” pages. Click this option to download the CSV file direct to your device.

The CSV export will display the following core details:

  • The number of Sent Emails
  • The number of Unique Opens
  • How many Emails are still Unopened
  • How many recipients unsubscribed

Link data will also be included in the CSV export. For each link, the URL, the total and unique number of clicks and the recipients who clicked the link will be displayed.