If your role as a stakeholder engagement manager means you are responsible for maintaining and promoting a good working relationship with external stakeholders, organisations, agencies and even internal employees, how can you multitask?
The answer is with the right tech: a stakeholder management system. With a proper tool, you can:
Reduce admin tasks
There’s never a dull day as a stakeholder engagement manager, but at present, you might find that your time is taken up with several painful admin activities.
Tools like SurveyMonkey, Dotdigital and Eventbrite each do their own job well, and each publishes integrations, but every one of them holds its own separate list of the people you are engaging. Keeping those lists aligned by hand is where the time goes.
And the staff time adds up: setting up the same event, email, survey or letter across separate systems, then pulling the results back together for a report at the end.
Couple this with the need to attend town hall meetings, create website updates and reports, and this can really add a layer of frustration to your day.
A stakeholder management system brings surveys, emails, newsletters and events into one place, built to work together, with one shared record of who you contacted and when. Ask any supplier which of your current subscriptions it genuinely replaces and which it integrates with instead. Tractivity integrates with Microsoft Teams and Outlook rather than replacing them.
Boost partnerships
Maybe as a stakeholder engagement manager, you work with Senior Local Authority officers or those in business support, or perhaps an external agency.
If you are the key point of contact for external stakeholders in the escalation of issues that may impact the reputation and delivery of contracts, it’s critical that you can engage all these parties and keep track of every interaction, however big or small.
This is where stakeholder software can help. Instead of having information scattered across multiple spreadsheets, inboxes or scribbled on sticky notes, your stakeholder management system will bring everything your project needs all under one roof, so it is organised, centralised and clear.
This means everyone can see who knows who, what they say, how they feel about certain issues and what conversations your team has had with them in the past.
Anyone who’s working on a project or part of a team will have access to the same set of files, so no one has to ask anyone else where something is.
You will also be able to organise and categorise information by sentiment, highlight the crucial part of an email, article, letter or survey response and match it to an issue related to your project.
Manage complaints across projects
Managing external complaints is a key area for stakeholder management.
With a proper stakeholder management tool, you can share contacts between any project you have.
If you work with similar stakeholders across multiple projects, you will be able to pick up real stakeholder intelligence that will allow you to reap the benefits.
You can easily transform your data into a downloadable PDF report that’s printed or emailed to the relevant parties, and you have the peace of mind that every issue has been logged safely and securely.
Why teams choose Tractivity
Tractivity is an all-in-one system for stakeholder communication, engagement and reporting. It is used by more than 112 named UK clients across eight sectors, including Energy, Utilities, Transport and NHS, to manage their stakeholder interactions.
Start multitasking effectively using Tractivity's stakeholder management system. Contact us today for a free personalised demo.
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