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Elaine Keep 16 June 2020 (Updated 28 May 2026) 6 min read

The Importance of Stakeholder Management in Protecting Stakeholder Data

Stakeholder Management and Stakeholder Information Protection
4:17

As working from home has become the new normal, it’s critical that we keep principles and regulations in place when it comes to protecting stakeholder data – and in particular, the transmission of Personally Identifiable Information (PII) by using stakeholder management software.

Organisations risk severe ramifications if they do not protect the data given to them by stakeholders.

And whilst you may have your GDPR procedures in line, one area that may not concern you yet is the general whereabouts of user data, user access and the changes made to stakeholder information, and the impact this may have on your projects.

Stakeholder information management

Stakeholder information and personally identifiable data should stay within your systems, but when the doors closed to head office work, laptops came home, and conversations became siloed.

That has meant for many companies that the rigid IT policies that were in place and methods of working may have slackened off.

A conversation happens, but it’s logged on a Post-it note. An email comes through directly to a PR team asking to be removed from a communication list, but no one else is aware. A project deadline is closing, and all data and reports need to be passed on, but no one has a ‘live’ version to hand that’s cohesive across employees’ different devices.

If this is happening, this means your data is incorrect or even corrupted.

That’s not to say that your employees have suddenly taken a sinister turn and are moonlighting with a position serving valuable data to the dark web.

It is simply the case that, as a human, they are prone to error, and if they aren’t using a simple, easy-to-access system that can work with them whether they are at home or HQ, things can get messy.

Tasks that are repetitive, such as pulling up account information, filling out forms, writing summaries, making notes and multi-tasking, combined with a need to hold and manage stakeholder information and also help a 5-year-old with her maths homework all mean that there is a risk to data contamination even with the best intentions.

That S becomes a D with a slip of the finger, a deadline gets copied from the wrong spreadsheet, and before you know it, you have some big problems and no way to ‘revert’ back to the genuine information.

How can stakeholder management software help in protecting stakeholder information?

If, as part of an employee’s day, they are using tools like MS Office or Excel to hold or save stakeholder data, even for a short time frame, you could be in trouble. Unlike stakeholder management software, Excel has very little to ensure data integrity, backup, and disaster recovery.

Mislaid laptops, files sent without password protection or computers and printouts left open, even at home, could be seen as divulging personal data.

Using a system like Excel means the overall system is highly prone to incorrect data.

When stakeholder management is all based on the use of one piece of software, the pressure to save data in the right file or place is gone.

By being logged into a proper information management system, every single communication can be kept in place - safely.

 

What’s the best way to ensure quality stakeholder data?

At Tractivity, we take huge companies from using Excel and other ways of working into one cohesive system that manages every single stakeholder interaction.

This means that they can then focus on the tasks that only humans can do – such as focusing 100% on the stakeholder conversation, empathising with them and efficiently resolving their problems or concerns and improving engagement in the consultation, project or issue, whilst stakeholder management software handles the data.

Adopting a cloud-based software tool protects sensitive data from reaching the wrong areas and protects compliance requirements, as well as helping the business streamline processes and gain improved engagement.

We have helped hundreds of stakeholder engagement and management professionals improve their working systems by using Tractivity. Discover how we can help you better manage your stakeholder information.

Frequently asked questions

Why is protecting stakeholder data particularly important when teams are working remotely? Remote working increases the risk of stakeholder data becoming fragmented and unprotected. When staff work from home, conversations get logged on Post-it notes, emails requesting removal from communication lists go unnoticed by the wider team, and data ends up spread across different devices without a single live version anyone can rely on. Rigid IT policies and data management practices that worked in an office environment can quickly slacken off, creating data integrity and GDPR compliance risks that may go undetected until they cause serious problems.
What are the most common ways stakeholder data becomes corrupted or lost? The most common causes are human error and the use of unsuitable tools. Repetitive manual tasks, pulling up account information, filling out forms, and making notes across multiple systems — combined with the distractions of remote working - create a high risk of data entry mistakes. A single mistyped character, a deadline copied from the wrong spreadsheet, or a file sent without password protection can corrupt data with no way to revert to the accurate version. The problem is not deliberate misuse; it is that humans are prone to error when using tools not designed for the task.
Why is Excel unsuitable for managing and protecting stakeholder data? Excel has very little to ensure data integrity, backup, and disaster recovery. Files saved in the wrong location, laptops left open or mislaid, and documents shared without password protection all create data exposure risks. When multiple team members are working from different spreadsheet versions on different devices, there is no single source of truth, and no reliable way to ensure the data is accurate, complete, or compliant with GDPR requirements.
How does stakeholder management software protect personally identifiable information (PII)? Dedicated stakeholder management software protects PII by keeping all data within a single, secure, cloud-based system rather than scattered across spreadsheets, email inboxes, and personal devices. Every communication is logged automatically against the correct stakeholder record, removing the need for manual data handling that introduces errors. Access controls, audit trails, and backup systems ensure data integrity and compliance, protections that tools like Excel simply cannot provide.
What is Personally Identifiable Information (PII) and why does it matter in stakeholder management? Personally Identifiable Information (PII) is any data that can be used to identify an individual, including names, contact details, and engagement history. In stakeholder management, organisations routinely collect and store PII as part of consultation and engagement processes. Organisations risk severe regulatory consequences if this data is not adequately protected, including if it is transmitted insecurely, stored in ungoverned files, or accessed by unauthorised individuals. GDPR compliance requires that PII is handled, stored, and processed with appropriate controls throughout its lifecycle.
What is the best way to protect stakeholder data and ensure GDPR compliance? The most effective approach is to centralise all stakeholder data in a dedicated, cloud-based stakeholder management platform. This eliminates the need for staff to save data in local files, spreadsheets, or email inboxes, ensuring every interaction is captured in one secure system, accessible to the whole team, and protected by proper access controls, audit logs, and backup procedures. Tractivity has helped hundreds of stakeholder engagement professionals move from Excel and disconnected tools into a single cohesive system, protecting data integrity, supporting GDPR compliance, and freeing teams to focus on the stakeholder conversations that matter.
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