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29 June 2017 3 min read

10 Positive Steps to Stakeholder Engagement

Getting stakeholders to interact with you and your project may sound simple - and it can be, as long as you do things in a structured manner.

Here we bring 10 quick steps to help you improve your stakeholder engagement:

Be Inclusive

Make sure you research your stakeholders correctly, making sure local organisations, resident groups and faith communities alike have all been identified.

Categorise by interest and influence

Identify and categorise all your stakeholders using a mapping chart to manage how, where and when you should communicate with them.

Publicise your engagements

Make sure you publicise your engagement, especially with hard to reach groups. Letter drops, resident groups, social media and interactive websites are most commonly used.

Acknowledge and respect people

Most people are resistant to change. Try to make sure you pin yourself up as the ‘go-to person' within the community should anyone have any questions.

Share simple and digestible facts about your project, outline timescales, how the consultation will be conducted and when and where engagement will be captured.

Make engagement simple

Not everyone has the facilities or IT skills to access online websites or the capabilities to offer feedback through forums and surveys.

Make sure you diversify your engagement, set up focus group meetings, carry out door to door surveys and always make yourself available!

Share information in a local context

Understand the local area, what will be the positive effects your project will have on the community. Demonstrate how the positive effects will benefit your stakeholders in the future.

Highlight key issues

Try to understand and outline key issues and concerns that are likely to be at the forefront of your stakeholders' minds. Furthermore, engage with all your stakeholders making them aware that you understand their concerns.

Set clear timescales for engagement

Make sure clear timescales are set and communicated to all your stakeholders. In addition, provide plenty of options on how they can take part (online, by post, by telephone or at scheduled events) and provide feedback or raise concerns.

Demonstrate how feedback helped shape the project

A large proportion of stakeholders will accept a project if they feel they have contributed to your plans. Demonstrate wherever possible how your stakeholder feedback has been taken into consideration and used during your consultation.

Keep engaging with stakeholders

Make sure you inform your stakeholders before and after an application has been submitted. Be transparent and update them throughout the process. If your application is approved, ensure you keep your stakeholder informed on the next steps.

 

Learn more about the positive engagement of stakeholders, and how Tractivity could help your business. Contact us today.