You can download a free stakeholder mapping template from Tractivity, Smartsheet, ProjectManager, Miro, Mural, Lucidspark or Canva. The right one depends on where your team works: spreadsheet templates suit registers and reporting, online whiteboards suit live workshops, and design tools suit presentation-ready maps. Here are all seven, compared.
At Tractivity, the UK stakeholder relationship management (SRM) platform, we've spent 25 years watching how public-sector and regulated teams actually map their stakeholders, from NHS service redesigns to DCO consultations. That experience shaped our own free template, and it's shaped how we've judged the other six.
What should a stakeholder mapping template include?
A useful stakeholder mapping template needs three things: a register to capture who your stakeholders are, a matrix (usually power against interest) to plot them, and a place to record what you'll do for each group. Templates that only give you the matrix look tidy in a meeting and fall apart the week after, because the map has nowhere to live alongside the actions it's meant to drive.
If you're new to the method itself, our stakeholder mapping guide walks through the main models step by step, and our stakeholder analysis guide covers the assessment that comes before the map.
How the seven templates compare
|
Template |
Format |
Best for |
Watch out for |
|
Tractivity Stakeholder Engagement Toolkit |
Excel workbook, six tools |
Running a whole project, not just the map |
Work email needed to download |
|
Smartsheet |
Word, PowerPoint, Google Slides |
Printable matrix formats and heat maps |
Map only, no linked register or log |
|
ProjectManager |
Excel |
Project managers who live in spreadsheets |
Part of a wider template set, PM-flavoured |
|
Miro |
Online whiteboard |
Live mapping workshops |
Free account needed, map stays in Miro |
|
Mural |
Online whiteboard |
Sphere-of-influence and matrix mapping |
Free account needed |
|
Lucidspark |
Online whiteboard |
Quick influence/interest matrices |
Free tier limits boards |
|
Canva |
Design tool |
Presentation-ready visual maps |
Visual first, analysis second |
The seven templates
1. Tractivity Stakeholder Engagement Toolkit
Our own entry, and deliberately the fullest one here. The Stakeholder Engagement Toolkit is a free Excel workbook with six connected tools:
-
Stakeholder register with consistent dropdowns
-
Power-interest grid that populates itself from the register
-
Engagement plan
-
Communications log
-
Engagement risk register
-
Issues and commitments tracker
That structure is the point. The map is only one step in the job; the register feeds it, and the plan, log, and trackers turn it into something you can act on and use as evidence. It's built from how UK public-sector and regulated teams actually work, which is also why the communications log exists - it's the sheet a regulator, board or FOI request asks you to produce.
It's free, and the workbook is yours to keep and adapt.
2. Smartsheet
Smartsheet publishes a collection of free stakeholder mapping templates in Word, PowerPoint and Google Slides, including a basic four-quadrant map, an influence map, an engagement map and a stakeholder heat map, plus a separate set of stakeholder analysis templates. Good if you want a clean, printable matrix in a familiar format. However, each template is a standalone document, so the register, the map and the plan don't talk to each other.
3. ProjectManager
ProjectManager offers a free stakeholder map template for Excel as part of a larger set of free stakeholder management templates. It's a solid choice for project managers already working in Excel, with the map framed around project delivery. The framing is also its limit: it leans towards one-off projects rather than the multi-year, multi-project engagement common in infrastructure and public-sector work.
4. Miro
Miro's stakeholder mapping templates run on its online whiteboard, which makes them the best pick for a live workshop: the team plots stakeholders together on a shared power-interest matrix, moving sticky notes as the discussion develops. You'll need a free Miro account, and the finished map lives inside Miro, so exporting it into your reporting or register is a manual job.
5. Mural
Mural's stakeholder mapping template takes a slightly different angle. Alongside an interest/influence matrix, its sphere-of-influence layout places primary stakeholders in an inner circle, secondary in a ring around them, and splits internal from external. That's genuinely useful for programmes where relationships and proximity matter as much as power. A free account is needed, and as with Miro, the map stays on the whiteboard.
6. Lucidspark
Lucidspark's stakeholder map template is a fast, no-friction influence/interest matrix on a collaborative canvas, from the same company as Lucidchart. It suits a quick first pass when you need a shared picture in half an hour. The free individual tier limits how many boards you can keep, so longer programmes tend to hit the ceiling.
7. Canva
Canva's stakeholder map templates are the most visual of the seven, with pre-built designs you can restyle to your organisation's branding. If the map is heading into a board pack or a consultation report, this is the quickest route to something presentable. It's a design tool first; there's no register or data behind the visual, so every update is a redraw.
When does a template stop being enough?
A template stops coping when the map needs to stay current across several projects and more than a handful of people. The same MP, community group or regulator turns up on three different schemes, colleagues forget to update the log, version control slips, and the map quietly drifts out of date.
That's the wall, and it's an evidence problem as much as a convenience one. When a board, an inspector or an FOI request asks for the full engagement record on a deadline, a folder of template versions won't produce it. Anglian Water, for example, manages engagement with 13,000+ stakeholders across a £10 billion investment programme, a scale no workbook survives. If your team is close to that wall, our guide to replacing stakeholder spreadsheets covers the move in detail.
That's the point purpose-built stakeholder mapping software exists for: one shared stakeholder record across every project, a map that updates as engagement happens, and an audit trail that holds up to scrutiny. Teams making that move typically see around a 20% efficiency gain in stakeholder management activity, worth £5,000 to £8,200 per professional per year.
Start with the template. When it stops coping, that's the signal, not a failure. And if you'd like to see what the map looks like when it maintains itself, book a demo.
Frequently asked questions
