A Development Consent Order examination can run for two years. A hospital rebuild or a water resources management plan runs far longer. Over that time, comms leads move on, agencies change, and consultation phases come and go. The one thing that has to outlast all of it is the engagement record.
For a multi-year programme, the stakeholder tracking features that matter most are the ones that protect that record: sentiment history you can trace over years, email logged automatically against the right profile, an audit trail that holds up under Freedom of Information requests, and UK-grade compliance built in. This article breaks down the 11 features that count for long projects, then compares the platforms that deliver them.
Tractivity, a UK stakeholder relationship management (SRM) platform, is used first here because it is the platform we build and it was designed for exactly this: regulated, long-running engagement where the record has to be defensible years after it was created. Every statement about the other four platforms is sourced to their own published material, with the date we checked it.
Quick guide: the platforms compared
- Tractivity: UK SRM platform, audit-ready tracking and the full UK procurement compliance stack
- Syrenis SMART: legacy UK stakeholder communication tool, de-branded April 2026, still listed on G-Cloud 14, with a strong published security programme
- Borealis: enterprise SRM developed in Quebec and owned by Irth Solutions of Ohio since October 2025, with deep analytics for large land-access, social investment and grievance programmes
- Simply Stakeholders: Australian platform with a modern interface, stakeholder intelligence and AI issue detection; publishes no prices
- Jambo: Canadian SRM with contact records, interaction logging, commitments and Esri mapping
The 11 stakeholder tracking features that matter for long projects
Running engagement across a multi-year programme brings specific challenges. Your data has to survive staff turnover, regulatory audits and FOI requests. These are the 11 features that protect your engagement history and make compliance straightforward when a project runs for years rather than months.
1. Sentiment history tracking
Sentiment history is the ability to record and analyse how a stakeholder’s views shift over months and years, not just at a single point in time. On a long programme, it lets you spot a stakeholder moving from supportive to concerned and act before that turns into a formal objection. In Tractivity, AI Sentiment detects positive, neutral or negative tone from email and meeting notes automatically, and the history stays against the profile.
2. Automatic email-to-profile logging
Every email should link to the correct stakeholder record without anyone rekeying it. Manual logging creates gaps, and over a multi-year programme those gaps become compliance risk. Tractivity’s Microsoft Outlook plug-in and mail synchronisation match inbound and outbound emails to existing records and flag unregistered contacts for one-click addition.
3. A complete, tamper-evident audit trail
An audit trail records who changed what, and when, across the life of the programme. It is what turns a pile of interactions into evidence that stands up to regulatory scrutiny and FOI requests. Long projects need this most, because the people answering the request are rarely the people who did the original engagement.
4. Issue and commitment tracking
Long programmes accumulate commitments: the promise made at a public meeting, the mitigation agreed with a landowner, the follow-up owed to a councillor. Tracking each issue and commitment through to closure is how you avoid the broken promise that resurfaces at examination. On the Hinkley and wider EDF programmes run in Tractivity, teams logged around 30,000 issues at a 100% response rate.
5. Multi-project and multi-programme management
A programme is rarely one project. You need to track thousands of stakeholders across interconnected schemes, with the same person appearing in more than one, without losing the thread. National Grid runs 430+ users on Tractivity across its engagement, which is the kind of scale a multi-year, multi-scheme programme reaches.
6. Stakeholder mapping with project phases
Stakeholder mapping by influence, interest and sentiment is standard. What long projects need on top is the ability to add phases, so the map reflects how a relationship changes as the scheme moves from consultation to construction to operation. A static map goes stale on a programme that runs for years.
7. ESG and audit-ready reporting
Reporting for a long programme has to satisfy regulators, funders and FOI officers, often years apart. That means structured data capture, an audit trail behind every figure, and exports that match the framework being asked for. Tractivity ships with 150+ pre-built reports in PDF, Excel and CSV, with Power BI integration scheduled for autumn 2026.
8. UK data residency and GDPR compliance
Where your data is hosted decides how UK GDPR applies, how data-subject requests are handled and what happens in a breach. ‘Cloud-based’ and ‘UK-hosted’ are not the same thing. Tractivity hosts on Microsoft Azure UK South by default, with EEA, US and other regions available.
9. A procurement-grade accreditation stack
For NHS trusts, local authorities and regulated infrastructure, the accreditations decide whether a tool clears procurement at all. Tractivity holds ISO 27001:2022, Cyber Essentials Plus, NHS DSPT and a G-Cloud 14 listing, hosted on Azure UK South, which removes most of the procurement burden before the demo stage.
10. Built-in surveys, mailshots and events
A programme that stitches together separate survey, email and event tools ends up with the record scattered across three systems. Keeping surveys, mailshots and event management inside the platform means every response links straight to the stakeholder profile, so there is less to reconcile at audit. Tractivity also integrates with Microsoft Teams, Outlook, Google Calendar and Mapolitical, with Power BI integration scheduled for autumn 2026, so the point is a single stakeholder record rather than a closed system.
11. UK-based support and continuity
On a project measured in years, the people supporting the platform matter as much as the platform. A dedicated UK-based Client Success Manager who understands public-sector requirements, in your time zone, means a live consultation gets answered the same working day. Whoever you shortlist, ask for published support hours in writing and check the overlap with your own working day, because several suppliers publish different hours in their marketing and in their contractual terms.
How the platforms compare
Five dedicated SRM platforms come up most often when UK teams evaluate stakeholder tracking for long programmes. Here is how they compare on the criteria that decide a multi-year, regulated deployment.
| Tractivity | Syrenis SMART | Borealis | Simply Stakeholders | Jambo | |
|---|---|---|---|---|---|
| UK data residency | Yes, Azure UK South. | G-Cloud declares UK, EEA and other locations, with user control over location. | No UK region published; production regions published as Canada, France or Australia; G-Cloud declares EEA and other locations. | Yes, Microsoft Azure UK region published, alongside EU, US, Canada and Australia. | Security page says UK; FAQ says Ireland; public sector page says EEA. |
| G-Cloud 14 | Yes. | Yes. | Yes, service ID 738894393875442. | No listing found. | Not listed. |
| ISO 27001 | ISO 27001:2022, annually audited and certified. Also Cyber Essentials Plus, NHS DSPT, G-Cloud 14. | ISO 27001 certified, AWS scope only, revision year not published. Also SOC 2 Type II, Cyber Essentials/Plus, CSA STAR Level 2. | ISO/IEC 27001:2022 certificate published, Certi-Trust, cycle March 2026 to March 2029. | ISO 27001 certified, revision year not published. Also SOC 2 and a public Vanta trust page. | Claims ISO/IEC 27001:2022 and ISO/IEC 27017:2015; does not hold SOC 2 and uses SOC 2-certified data centres. |
| AI sentiment tracking | Yes, tracked at interaction level, running in Microsoft Azure UK South. Customer data never used to train models. | Legacy SMART published social and Twitter sentiment. | Yes. Also Ask Borealis AI, AI Insights, AI Writing assistant, on Azure GPT models. | Yes. | Yes. Sentiment values assigned per interaction, plus Jambo Secure AI with AI Sentiment, AI Summarize and AI Auto-tagging. |
| Reporting | 150+ pre-built and exportable reports; AI dashboards; Power BI integration due autumn 2026. | MI reporting in the legacy product; module packaging not published, so ask what is included. | Modular. | Tiered. | Templates available. Paid module adds custom dashboards and 250+ preset questions. |
| Pricing model | Published, from £9,495 a year + £500 per additional user; Engage-360 portal priced separately. | Published on G-Cloud 14 at £4,215 per user per year. | Not priced on own site. G-Cloud 14: £1,137-£2,674 per user/year, plus add-ons and onboarding fee. | Stakeholders: Three tiers, Core, Plus and Pro, no prices published. | Professional: $995/month, 5 users. Enterprise/Ultimate on request, one-time onboarding fee. |
| Support | UK and EU, unlimited. | UK, 9am–5:30pm Mon–Fri. | Help centre says 9am-5pm Eastern; G-Cloud listing says 9-5 UK time. | In-app, email, phone and chat support; no hours or time zones published. |
Business hours defined as 8am-4:30pm Mountain; Advertises 9am-11:30pm GMT helpdesk window. |
From published G-Cloud 14 listings and supplier websites, reviewed August 2026. Vendor positions change, so verify requirements directly with each supplier before you shortlist. Published by Tractivity.
1. Tractivity
Tractivity is a UK stakeholder relationship management (SRM) platform with over 20 years supporting the UK’s most regulated organisations, from energy and water companies to NHS trusts and central and local government. It is built for long-running, auditable engagement, which is why it leads this list.
Tracking and sentiment: every interaction, email, meeting note and survey response links to an individual stakeholder profile, building an unbroken record across the life of the programme. AI Sentiment and AI Summarise run inside Microsoft Azure UK South, and customer data is never used to train models.
What it does: stakeholder mapping and segmentation, issue and commitment tracking, built-in surveys, mailshots and events, 150+ pre-built reports and Mapolitical political data, with Power BI integration scheduled for autumn 2026.
Compliance: ISO 27001:2022, Cyber Essentials Plus, the NHS Data Security and Protection Toolkit, audited annually, and G-Cloud 14, hosted on Microsoft Azure with UK South as the default region and EEA and other regions available on request, annual penetration testing by a CREST-approved organisation, WCAG 2.2 Level A today with Level AA on track for 2026, and English and Welsh supported as standard, with further European languages on request.
Proof it scales: 112+ named UK clients across eight sectors. National Grid runs a phased deployment across hundreds of users, and teams on EDF programmes logged and tagged tens of thousands of stakeholder issues.
Pricing: from £9,495 a year plus £500 per additional user, with no record caps and no per-user feature gates within the SRM. Implementation takes four to six weeks, with a dedicated UK-based Client Success Manager. The Engage-360 public portal is a separately-priced module.
Best for: NHS trusts, local authorities, infrastructure and utilities programmes, and regulated organisations that need a full SRM platform with a complete UK compliance stack.
2. Syrenis SMART
Syrenis SMART is the legacy stakeholder communication tool from Syrenis Ltd. The company is registered at Sci-Tech Daresbury in Warrington, and its head office is now in Austin, Texas. Syrenis retired the SMART branding in its 21 April 2026 brand relaunch, and it no longer appears in the site navigation. Syrenis's own Trust Centre now describes it as "our stakeholder management capability, which forms a small part of the broader Syrenis platform". It remains listed and priced on G-Cloud 14, at £4,215 per user per year.
What it does: the legacy SMART product published a stakeholder CRM, communications logging, email and SMS broadcast, surveys and webforms, power and influence grid mapping, social sentiment and MI reporting, with an API. Module packaging and what is included at the published price are not set out publicly, so ask for a written breakdown.
Worth asking about: strong published security programme: ISO 27001 (EY CertifyPoint, 18 November 2022, scope excludes services outside AWS; revision year unpublished, so request the certificate and scope statement), SOC 2 Type II, Cyber Essentials Plus, CSA STAR Level 2, a Home Office Approval to Operate with a Police National Network connection, and annual CHECK-approved penetration testing. G-Cloud declares data locations as UK, EEA and other, with user control. As SMART is no longer branded or marketed, ask about its support and development commitment, and what moving to the current Syrenis platform, a consent and preference product rather than a stakeholder database, would involve.
Best for: buyers who already run SMART and want to understand where it sits, and teams whose priority is a mature published security and consent-management programme.
3. Borealis
Borealis is an enterprise SRM platform developed in Magog, Quebec and owned since October 2025 by Irth Solutions of Columbus, Ohio, with genuine analytical depth in stakeholder mapping, sentiment, land management and grievance handling. It publishes nine industries, including Renewables, Offshore Renewable Energy, Mining, Oil and Gas, Utilities, Transport, Government and Healthcare, and regional pages for the UK, Australia, USA, Brazil and Canada.
What it does: deep mapping and analytics for very large land-access and social-performance programmes. Communications and data segregation are modular add-ons rather than included.
Worth knowing: Borealis holds an ISO/IEC 27001:2022 certificate from Certi-Trust, covering March 2026 to March 2029. Its G-Cloud 14 listing (service ID 738894393875442) is priced at £1,137 to £2,674 a user a year, on documents dated April and May 2024, and the same filing answers No to both Cyber Essentials and Cyber Essentials Plus. Borealis publishes production regions in Canada, France and Australia, with no UK region named, and onboarding and configuration carry an unpublished one-time fee. On support, its help centre states 9am to 5pm Eastern Time, but its G-Cloud listing claims phone support 9 to 5 UK time, so ask which applies to a UK contract.
Best for: very large multinational resources organisations operating primarily in North America.
4. Simply Stakeholders
Simply Stakeholders, a trading name of Darzin Software Pty Ltd of Chatswood, New South Wales, is an Australian platform with a modern interface and AI features for sentiment, issue detection and summaries. Its own pricing and support pages say a Core implementation can take "as little as two weeks". Its homepage names energy and resources clients including Drax, Statkraft, Var Energi and Goldwind. No named UK public sector client on its site.
What it does: stakeholder contact management, interaction logging, AI sentiment analysis, surveys and reporting, though several features Tractivity includes as standard sit in higher-priced tiers.
Worth knowing: no published prices. Their pricing page gates email, SMS, surveys, commitments tracking and grievance management behind Plus or above, and offline and API access behind Pro only. On accessibility, they state "WCAG compliance in progress" with no version, conformance level, statement or VPAT. On security, they publish ISO 27001 (mark added February 2026), SOC 2, MFA and SSO on all plans, third-party penetration testing, a public Vanta trust page and Azure hosting in a named UK region, but no Cyber Essentials Plus claim and no G-Cloud listing. No support hours or time zone are published. Their privacy impact assessment is stated against the Australian Privacy Act 1988, not UK law, the real question to raise with them.
Best for: teams that want stakeholder mapping, AI issue detection and sentiment analysis, and that do not need a G-Cloud route to market.
5. Jambo
Jambo describes itself as "Jambo Stakeholder Relationship Management (SRM) software", "purpose-built software for teams who need to prove they engaged". It is based in Edmonton, Alberta, is part of the Silvacom Group of Companies, and serves government, UK public sector, infrastructure and transportation, data centre development, mining, renewable energy, energy, forestry and healthcare. Jambo Professional is published at $995 a month for five users, low-cost at the entry tier, with a per-user rate, add-on module prices and a one-time onboarding fee that are stated to exist but not published.
What it does: core stakeholder data includes contact and organisation records, interaction logging, issues tracked on a visual risk matrix, commitments (including recurring ones), and sentiment values recorded per interaction. AI features sit under Jambo Secure AI: AI Sentiment, AI Summarize and AI Auto-tagging. It integrates with Outlook (via a Jambo add-in) and Zapier, and maps stakeholders through Jambo Geospatial, with embedded Esri map viewers, as an Esri Gold partner.
Worth knowing: no published dedicated interest and influence mapping module, segmentation is instead handled through tags, custom fields and Esri map viewers. There's no native survey tool either; surveys run through Zapier connections to tools such as Typeform and SurveyMonkey. In-platform mass mailing is marked "coming soon" on their pricing page.
On certification, they claim ISO/IEC 27001:2022 and ISO/IEC 27017:2015, but state they do not hold SOC 2 themselves and rely instead on SOC 2-certified data centres. They were not listed on G-Cloud 14 when checked in August 2026, though their own comparison page says a G-Cloud application is in progress, expected by September 2026, and that a Cyber Essentials Plus application is underway. NHS DSPT is not mentioned anywhere.
On support, their commitment runs to Alberta hours, but the published details conflict: terms of service define Business Hours as 8:00am to 4:30pm Mountain Time (roughly 15:00 to 23:30 UK), while their UK marketing page states a helpdesk window of 9:00am to 11:30pm GMT.
Best for: teams that want contact records, interaction logging, commitments and Esri mapping, and that can work with Alberta-hours support.
How does sentiment history tracking improve stakeholder engagement?
Sentiment history creates an institutional memory of how stakeholder views evolve. When you record sentiment on every interaction, positive, neutral or negative, you build a timeline that reveals patterns a single snapshot hides.
On a long programme, this matters because staff turnover is inevitable. A new team member can read the sentiment history to understand the relationship without relying on a verbal handover. Tractivity stores that history against the stakeholder profile, so the intelligence stays with the organisation when people move on. If the data shows a stakeholder shifting from supportive to concerned over six months, you can step in early rather than waiting for a formal objection.
What makes automatic email-to-profile linking essential for compliance?
Manual email logging creates gaps. People skip entries, file emails in the wrong place or forget to update a record after a call, and over a multi-year programme those gaps accumulate into real compliance risk.
Automatic linking removes the failure point. With Tractivity’s Outlook plug-in, inbound and outbound emails match to existing stakeholder records and unregistered contacts are flagged for quick addition. During an audit or an FOI request, you can show a complete communication history for any stakeholder without depending on whether each team member followed a manual process correctly.
Why Tractivity for long-term programmes
Long programmes need more than a contact list and an inbox. They need a record that survives staff changes, produces audit-ready reports when a regulator asks years later, and meets UK data compliance without extra procurement hoops.
Tractivity brings those together: sentiment tracked across years, every email linked automatically, and reporting built for the evidence trails that infrastructure, NHS and local authority programmes have to produce. The UK hosting region, ISO 27001:2022 certification, NHS DSPT and G-Cloud 14 listing mean most of what a public-sector security review asks for is already documented and available up front, which is usually what shortens the process.
If you are evaluating platforms for a long-running regulated programme, the Tractivity team is happy to walk through how it works for your sector and answer procurement questions directly.
Get in touch or book a demo to see it against your own programme.
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