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time zones ans customer support
Mark Rutter 14 March 2025 (Updated 05 August 2026) 5 min read

Maximising SRM System Support: Why Time Zones and Working Hours Matter

Maximising SRM System Support: Why Time Zones and Working Hours Matter
6:59

Stakeholder relationship management system support

When selecting a Stakeholder Relationship Management (SRM) system, it’s easy to focus on features, pricing, functionality and integrations. 

However, one critical factor that often gets overlooked is support availability - specifically, the time zones and working hours of your provider’s technical and account management teams.

If your SRM provider's support team works to hours that do not overlap much with your own, that is worth understanding before you sign rather than after. Whether it is a technical issue that needs urgent resolution or a training session with your account manager, the practical question is simple: what hours does the supplier publish, in which time zone, and what response times are written into the contract?

 

The impact of time zones on technical support

Every organisation relies on its SRM system to streamline stakeholder engagement, manage communications, and track interactions. But what happens when something goes wrong?

It is worth thinking through what happens if you hit a system issue first thing on a Monday. Ask each shortlisted supplier what time its support desk opens in UK time, what its contractual response time is for a high-severity issue, and whether that response time is measured in its business hours or yours. The answers differ more than most buyers expect, and they are the answers that matter when something goes wrong.

This is why real-time technical support matters. When you deal with an SRM provider in your time zone, you benefit from a dedicated support team working within the same business hours. When your team is online, so are they, which means a question asked at 9am can be answered at 9am.

 

The pitfalls of misaligned working hours for client success

Beyond technical support, your SRM provider’s account management and training services are equally important. Regular check-ins, system training, and performance reviews help you get the most value out of your system.

What suppliers publish about support hours varies a great deal, and in several cases nothing is published at all. Simply Stakeholders publishes no support hours or time zones anywhere on its site, although it does publish UK and Australian contact numbers. Open Point publishes 24/7 helpdesk lodgement but services tickets during "local Business Hours" that it does not define anywhere, and publishes no UK or European phone number. Syrenis publishes 09:00 to 17:30, Monday to Friday in its G-Cloud filing. Borealis publishes 9am to 5pm Eastern Time on its help centre and 9 to 5 UK time in its G-Cloud listing.

So the useful thing to do is not to assume, but to ask every supplier on your shortlist the same four questions:

  • What are your published support hours, and in which time zone are they measured? 
  • Is there a UK or European phone number, and who answers it?
  • What are your contractual response times by severity, and are they counted in your business hours or ours? Who by name will own our account, and what are their working hours?

Having technical support and client success teams available during your working hours means you can schedule training, performance reviews and consultations at times that suit your team, and get a question answered the same working day.

Based on publicly available information, reviewed August 2026.

 

The hidden costs of delayed support

Delays in resolving system issues or receiving critical guidance can have significant hidden costs. When support is not available when you need it, the cost goes beyond frustration and shows up in productivity, efficiency and stakeholder relationships.

For instance, if you’re running an important stakeholder engagement campaign, and your SRM system goes down for several hours due to a technical problem, this can result in missed deadlines, project delays, frustrated stakeholders, and a loss of momentum.

Waiting for support reduces your team efficiency - it slows down workflows, leaving teams unable to complete tasks or access critical information.

Similarly, attending training or performance reviews outside of your normal working hours can lead to fatigue and a diminished ability to absorb critical information, reducing the effectiveness of these sessions.

It's essential to do your research and ensure you will get the proper support at the time your team needs it. This allows your organisation to focus on engaging stakeholders effectively rather than dealing with inconvenient support delays.

 

Best practices for ensuring aligned support hours

If your organisation operates across different regions, here are a few ways to ensure smooth collaboration with your SRM provider:

  • Choose a provider with regional support - Opt for an SRM system with support teams operating in your time zone for real-time assistance;
  • Define response time expectations - Make sure your service-level agreement (SLA) includes clear response time commitments that align with your working hours;
  • Schedule regular check-ins - Establish consistent account management meetings at times that work for your team;
  • Utilise shared communication tools - Using collaborative platforms like Microsoft Teams or Slack can help bridge the gap when working with providers in different time zones.

 

Real-time collaboration: the key to seamless operations

Having an SRM provider that operates in the same time zone doesn’t just mean better support - it also enables real-time collaboration. This ensures:

  • Faster problem-solving – Technical issues are fixed quickly, preventing unnecessary downtime;
  • Better engagement with account managers – System training, onboarding, and strategy discussions happen at times that suit your schedule;
  • A smoother user experience – You get the help you need, exactly when you need it, without time zone-related disruptions.

 

Conclusion

Selecting an SRM system is about more than just functionality and price. The availability and accessibility of support services should be a key part of your decision-making process.

Choosing an SRM provider whose working hours line up with yours makes technical assistance and client success support easier to get, and it makes training and reviews easier to schedule.

Tractivity's support and account management teams are UK-based. Support runs to UK and EU working hours, unmetered and uncapped; every subscription includes a named UK Client Success Manager and a managed SLA as standard, and a minimum of 20 hours of onboarding is included. Implementation typically takes 4 to 6 weeks.

Find out how Tractivity's stakeholder engagement and management system can support your organisation. Check out our features.

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Mark Rutter
Mark is Product Director at Tractivity, with over 15 years’ experience building SaaS solutions and scaling tech products. He believes in blending innovation, customer insight and collaboration to deliver value every day.
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