12 November 2026
Tractivity, Europe’s leading stakeholder relationship management (SRM) software provider, and European Technology Group (ETG), a long-term oriented European GovTech platform, today announced that Tractivity has joined the ETG family.
The transaction marks the next stage of Tractivity’s development after a period of sustained growth. As of today, the company serves more than 100 organisations across energy and utilities, water, the NHS, central and local government, regulators and transport in the UK and continental Europe.
As part of ETG, Tractivity will continue to build on its established brand and the trust it has earned through long-standing customer relationships. The company will maintain a clear product focus to deliver the best customer experience in the market. ETG adds targeted resources and know-how to accelerate product development and invest in additional features and AI capabilities designed to help customers manage stakeholder engagement more efficiently. Building on Tractivity’s existing international track record, the company will draw on ETG’s presence and network to fuel expansion and go-to-market initiatives across European markets. The partnership aims to strengthen Tractivity’s positioning as the European leader and expand its footprint across enterprise-grade infrastructure clients.
Organisations delivering infrastructure, energy, water and public-service projects are expected to engage stakeholders transparently and evidence it to regulators. Tractivity solves this by bringing every stakeholder, engagement, issue and commitment into a single, auditable system of record, helping customers save time, reduce risk and report with confidence.
Under the new ownership structure, Tractivity will continue to operate as an independent company with its existing team, brand and platform in place, and no changes anticipated for customers or partners. All existing customer contracts, hosting and support arrangements and data security commitments remain unchanged.
As part of the transition, Paul Rivers, Tractivity’s Co-founder, will remain involved as Chairman of the Board, and Mark Rutter, who has been part of Tractivity's leadership team for more than two decades, steps into the CEO role, ensuring continuity for customers and partners.
The acquisition is ETG’s fourth investment and reflects its strategy of supporting specialist software businesses that improve how public services engage with the people they serve.
Paul Rivers, Chairman and Founder of Tractivity, stated:
“Over the past two decades, Tractivity has developed from a single consultation tool into a comprehensive SRM platform at the core of infrastructure projects in the UK, Europe and beyond. Having built the company from the ground up, it was important to me to find an owner that values this legacy and enables the team to continue this growth. ETG stood out for its entrepreneurial approach, its expertise in the European public sector, and its fresh and ambitious perspectives. I look forward to remaining involved as Chairman of the Board and supporting Mark, the team and ETG on this journey.”
Mark Rutter, CEO of Tractivity, added:
“Our customers rely on Tractivity to manage some of their most important relationships, and that trust is at the heart of everything we do. With ETG’s long-term backing and shared know-how, we can increase investments in our product and services, and accelerate Tractivity’s expansion to new markets across Europe, while continuing to deliver the support and service quality our customers value.”
Lars Becker, CEO and Co-Founder at ETG, continued:
“Tractivity has built a category-defining platform in a niche that matters: helping organisations engage transparently with local communities and enabling citizens to shape critical infrastructure projects. What drew us to the company was a combination of factors, specifically the longstanding trust and relationship it has built across a blue-chip customer base, its strong, mission-critical product with decades of niche industry know-how embedded and its outstanding management team. We see a significant opportunity to invest into Tractivity’s growth across the UK and Europe, and we’re excited to support them on this journey.”
Sjoerd Smaal, CFO and Co-Founder at ETG, concluded:
“We are thrilled to welcome the Tractivity team to ETG. With our long-term backing and group resources, we believe Tractivity can deliver even more value to its customers and we see a big opportunity to invest further into product development and AI capabilities and service customers across Europe. This is in line with our overall mission to create best-in-class digital tools for the European public sector and regulated industries.”
About Tractivity
Tractivity is a leading provider of stakeholder relationship management (SRM) software for public-sector and regulated organisations across the UK and Europe. The company offers a cloud-based platform that brings stakeholder data, engagement, consultations and communications into a single, secure and auditable system. More than 100 organisations across energy, utilities, government, healthcare and transport rely on Tractivity to engage stakeholders effectively and report with confidence. Learn more.
About European Technology Group (ETG)
European Technology Group is a long-term oriented platform that acquires and scales exceptional software businesses serving the public sector and other regulated industries in Europe. Built and backed by entrepreneurs for entrepreneurs, ETG provides a strategic platform for founders and their teams, offering resources to support growth in areas such as sales, international expansion, and product development, specialised on companies serving the public sector. ETG currently has over 500 public sector clients serving a combined population of over 14 million citizens across eight countries. Learn more.
